Episode #4 – Q&A Day with Rania Osburn: A Conversation on Career, Confidence & Comeback Season

welcome to the society pod a podcast for entrepreneurs marketers and leaders here’s your host Jessica yarmy hey everybody and welcome to episode four of the society pod this episode is actually the first episode that I recorded and it was somewhat of the inspiration for starting the society pod whenever I have people reach out to me and just want to jump on a call and and talk I always take those calls and I usually stack them on Fridays and so this particular Friday I stacked three calls together and I just had the thought that there’s people out there who could benefit from sitting in on these calls and hearing the back and forth hearing the concerns of some people in my network and so I just figured I would start to record them as a podcast so this is the very first one that I did and it is in inspiring the society Po in general but I’m also inspired to create a certain type of podcast episode called Q&A day and this is going to not just be me interviewing a guest but really more conversational and back and forth and um me sharing some of my opinions on things so welcome to the very first Q&A day on the society pod this episode is with Ria Osborne welcome to the Q&A day on the Society pod I have Ria here who’s a EXC colleague of mine um and I would give them your whole bio and background but why don’t you start off with introducing yourself where you’re from and then you can chime in with how we know each other my name is Ria osbor and I used to work with Jessica at a fitness brand that we both worked at many many years ago it was awesome I really enjoyed our time together but and I enjoyed that I enjoyed that brand I enjoyed working there and all the experience we got there but so my background is in marketing advertising and marketing I’ve got like plus years of advertising and marketing experience last few years I’ve been working more as an account U manager and I just really want to get back into branding and marketing again um I know you really good at it from what I’ve seen on LinkedIn on Instagram all your Ventures since we you know since you Departed the other the other brand so I am just really really interested in hearing about how you did it I mean I know it was I saw your struggle right after and I’m just so impressed and so proud of you for how you handled yourself and how you came like you’re Gang Busters I mean I think you’re a huge success story in my opinion in my eyes and so I really want to understand as someone who’s more of an introvert um and looking at you and your successes I really just wanted to find out like how did you do it you know how did you become really strategic about your career how did you decide your your direction how did you get about you know go about networking um um and how did you just knock it out the part well I I think um I think we could start by saying the company name because it’s important to know it’s Gold’s gem so we met working on one of the most recognizable brands in the world right and and it was a small team and it was you holding a lot of the daily to-do list for the most recognizable brand in the world I get laid off and it’s kind of that moment of like what do I do now and I was on the bench for six months where I was just applying to job boards and I don’t even want to say networking because that makes it sound a little bit more intentional than it was but I was was on LinkedIn at that point but I wasn’t as active as I am now so I had some connections but not a lot of connections so it was a super dark time for me and that’s when you when you reached out I was like oh absolutely we need to have this conversation because I think there are so many people who are going through this right now where layoffs are happening at a rapid Pace this time of year it’s happening a lot to people who are work from home people like incrementally high layoffs of work from home people and I’m in the work from home world I know you’re in the work from home world and so I’ve spent a lot of time thinking about like what does it take to to be in a comeback season that’s really what I had to go through at Golds and the place that you’re in right now where it’s like what do I do like what’s next I don’t know does that fairly like sum up like what maybe maybe like a a summary of your current state of affairs would be good yeah the current state is at the beginning of the year I was laid off as well um and like I said I I was working as last few years I’ve been more of account manager like you know real client relationship building portfolio growing our you know the agency business sales through those clients and it just I think in this last role it really hit me that I don’t I’m not happy this is not what I want to do I don’t get energized in the morning I’m kind of ADHD so if there’s something I really don’t want to do I find everything else in the room to do but the chore I’m supposed to do and then come back to it later yeah I can relate the ADHD brain yep that’s how I felt and I realized I think I manifested the layoff just because I was so unhappy and I knew it wasn’t what I wanted to do and I started thinking okay I want to go back to Brand management because that’s that was kind of like my happy place I really enjoyed that or product marketing which has become something I’m really interested in too so I’m like if I’m really if I’m getting pulled into my body or my mind is pulling me away from what I’m doing right now there must be something to it so I started doing a lot more reading on it reaching out to people in these areas just so I can get just wrap my head around whether or not is really what I want to do and I believe it’s exactly what I want to do so that’s where I’m focusing on and it is like I’m going to have to Pivot you know this whole yeah the pivoting kind of like what you did and I just but I want to be able to do it in a way that is successful with a little less friction you know why why recreate the wheel getting out there and trying to figure out how I get myself in these rooms or in front of people or you know whatever I want to follow someone who’s already done basically you know I’m looking mentors I’m looking for that that path on how I get so so as you think back to your latest role the one that you just left what were the three things that you like the most about it and what were the three things that you liked the least about it I got to work from home that was the one thing I liked about you’re real for that you’re real for that it’s a big it’s a big deal a you know what I got to work from home there’s two things I got to work from home and it was fairly good money but money does not motivate me it’s being doing something that I feel passionate about something that I feel like I’m actually making a difference that’s another thing if it’s some the product I don’t believe in it’s really hard to sell something that you don’t believe in totally I mean that’s where that’s actually what got me into fitness was I had a job offer at Crystal Burger like a like a White Castle competitor and the role at gold and I don’t eat meat I’m like what am I doing and so that’s really what kind of like pivoted me into fitness so I think it’s super clear that you’re you’re at the place in your your career where where you know what you want to do and you know exactly what you don’t want to do and what doesn’t let your soul on fire and the good news about that is that you can like reverse engineer yourself into it so if it’s writing down okay what are the companies where I love their brand I would be proud to represent their brand I could market for their brand all day long and and reach out to those companies as like blind Outreach to the CMO or even to the CEO and just say hey like I love your brand I would love to support you guys in whatever way and can I send you my resume and I think that’s the better way to get yourself into that role than just like waiting on a job board because you just don’t find the good the good roles like the kind of role that you’re going to want it’s not going to be on the job board it’s going to be somebody that you directly connect with and maybe even have an existing relationship with the other thing that’s interesting that I see happening now that might be an interesting like card for you to play especially in the work from home world is so many people are going fractional and you know there’s there’s differences between like who’s fractional versus contractor versus you know part-time you know there’s all nuances and I’m no HR expert but if you stack three Consulting gigs on top of each other there’s your full-time role and it may be interesting and just open you up to things that you hadn’t considered before so if you reach out to someone at a company that you love and let’s use like rise nutrition is here in Dallas and like I know they’re hiring reach out to the team at rise and just say hey like I love Fitness I love nutrition like I love what you’re doing I see you growing I’m happy to help can I send you my resume and if you get the response back like oh we’re not hiring right now okay amazing I also do fractional Consulting and fractional marketing support is that something you’d be interested in and I could see your ADHD brain being able to handle fractional like a rock star cuz you already have the marketing brain like a marketer’s brain jumps between things like oh you need social media you need an email you know a pitch deck like what are we jumping to what are we jumping to you know it’s like you’re constantly jumping so you’re already in a profession that suits your thinking style now multiply it by three take on three clients and all of a sudden you jump around even more but your brain is going to love it because it’s going to be able to go where it is in whatever moment of time and and your clients will love it because they’ll get a seasoned globally experienced marketer on their team for a fraction of the cost of what it would be to you as a full-time person I think there’s a lot of startup brands that that can’t go to like a full-time person especially in marketing as you know like marketing gets cut first so they don’t want to like overinvestment I started my own little Boutique uh brand marketing Consulting consultancy and I had a few clients I did that for about six years and now you’re bringing it back up it’s like I feel like the universe is like okay Ria I’m like I’m putting all these little breadcrumbs out in front of you and you need to go ahead and take them instead of me like I’m just walking on a trail like H look at the sky what do I do now doing the regular I think I’m supposed to do but yeah really I think I will I think that’s a great idea and I will kind of go back out and you know reach make reach out um and try to do do some of that I think that’s a great idea well it’s like it’s like everything in its season and I mean you and I come from corporate tokind of backgrounds and there is a difficulty in switching your brain to a hustle entrepreneurial kind of space and it does get exhausting and it does tear at your confidence sometimes and so I could see where like if I was coming off of my Gold’s Gym layoff I don’t think I could have stepped into entrepreneurship from that place because I was just on a low I was like oh I just got voted off the island I got voted out of the family I don’t know what I’m doing I’m not relevant you know and so I think it’s always good to have those cleansing moments of like okay I know I need to be somewhere stable I know I need to just reset but I think you’re in a place where like okay you you just reset you had this stable account management role you know your skills are good you know they’re applicable to today’s marketing landscape and so now what and if the now what if you stay open you know you could still pursue full-time jobs you could still pursue job boards you could still work with recruiters and say I know I want to work in something that is connected to Fitness or connected to something that I love that I’m passionate about you could still run all of those plays but then open your mind to the fact that like you know what I’ve been an entrepreneur before I did well at it it’s scary but I did it and I learned from it and so starting back in an entrepreneurial Pursuit the second time like what are the three things that you learned in your first entrepreneurial Pursuit where you’re like okay if I did it again I would do like this differently this differently this differently um reach out to more people because I did I did you said it was an island and it really is and I really just had my husband to support me because it was you know he had he’s a Serial entrepreneur so yeah it’s in your household oh yeah it’s in the house so I have a little bit of support but he gets busy on his own thing so so you are on your own little island which is another reason why I after a couple years I did leave because I wanted to be more involved with more people but now I know that’s kind of on me I should reach out to more people to work together is more I I love collaboration so that’s one thing I didn’t miss um so I’ll do that realize that I can do it it’s not as scary as that first time stepping on that entrepreneurial path and then the third thing is always keep that I learned from entrepreneurship is always keep learning I hadn’t been that great about that until recently and I was like okay yeah I’m going to be left behind if I don’t continue my education if I’m not reaching out to people if I’m not me getting Mentor if I’m not reading the Articles if I’m not you know just immersing myself in more things that I really want to do to help build and make myself successful so that’s yeah especially in marketing and I feel that at and I don’t know if you’ve gone through this journey in your marketing career but I knew early on as a young marketer that like my game is going to be dated so fast and I feel that pressure now and I you know my boy he’s and I know you posted about your boy the other day on LinkedIn like I’m watching my son do things at a pace that I can’t keep up with so for me it’s it’s definitely learning but it’s learning through a lens of like how do I activate younger Talent as opposed to how do I keep myself in a execution kind of seat like cuz I can’t execute at the pace that the kids execute and you know I’m not saying that to be generational but yet I totally am all of the articles that are gen Z is so lazy and all of those headlines it’s crazy especially from a marketing place because the pace at which they work the knowledge that they have on all of these platforms um how things keep changing I mean they’ve changed a lot since you know just seven years ago they changed a lot I mean and then there now’s AI That’s moving in so yeah seven months ago you know like kind of seven month to a year ago was AI so so you’re totally right where it’s like you have to keep that mindset of of learning and then maybe even on this next go because you have your son and connections through your son find a good person to partner with where you’re not the solo preneur but you have a complimentary partner who’s in it with you so you feel even less on an island I would suggest your husband but I know that would be set up to fail so I’ll just I’ll just say like there’s somebody in your network somewhere who would say like oh you’re working on this I could you know because I think I know your superpowers like how would you define your superpowers well I think I’m personable and I think a lot of people feel comfortable around me I think that I put my customer first I’m always thinking as a customer for my customer in order to you know to make the brand better uh the experience better so I’m really I’m very focused on customer journey and the customer experience that I think as well as my ability to to Really connect with people I think that those are my superpowers what would you have said my superpower is I would say your superpower would have said it as like you can see the whole board meaning you’ve worked in every aspect of marketing so if you came to a client or if you got face to face with a client and the client kind of didn’t know what they needed it’s not like you’re coming to that conversation oh I know the pr side so here’s what you need from a PR side no it’s truly like you could kind of diagnose their pain points holistically and see the whole board and that’s where I that’s where I’m thinking then then tying in with experts who are like okay and I know I can can tag this person in or I know I can even pull this partner into my business with me who’s like a specialist in XYZ whether it’s AI or whether it’s coding or whether it’s you know like whatever whatever area you feel like your clients have the biggest pain point because I think if we play out like okay you relaunch your agency you know you have existing relationships to kind of pull back on you don’t want to just rinse repeat what you did before it’s like how do you open it but then here’s the Twist on it that’s going to make it even more enjoyable for you in life so that it clicks this time and stays with you and is the long-term solve as opposed to like first goor round was kind of like a Band-Aid solve and it’s like you and the problem with building as a solo preneur as as you know is you the the better you are at what you do the the stricter your jail becomes on yourself you you put yourself in jail you’re like okay I can’t go out to dinner cuz I have to knock this thing out at : p.m. I can’t like you you start to like be a victim of your own success so thinking of it as a structure of like okay if I relaunched it here’s what I would change so that as I’m more successful I can have even more freedom and I think the way you can get to that is by tagging in super smart people who have like the automations down have the AI down have the you know all the things that kind of can streamline things I think that’s an interesting model that you could pursue that I you’ve already been successful with it once so now it’s like how do you be successful with it again but on a different level so it brings you that happiness that that you’re looking for that’s true because that is when you’re trying to do all things it becomes very overwhelming and it’s hard to like contact switch a lot especially if you have more than one client so yeah those that’s those are good points I’ll definitely take that back I like that yeah and you have you have no feedback loop and so then you’re you’re at home on your Island with your clients that you can’t really be real with you kind of need to be a filtered version of you with your clients and so there’s no you know your connection to reality and what like sets your soul on fire you know gets a little bit you get distant from it but I think that’s an easy solve and I think with a couple of tweaks I think you could could get back to that but it’s it’s worth like I’m B to like pursue all the things and see which one starts to flow super easily and then go after that I think you you probably saw my LinkedIn post where I where I posted here’s a summary of all of my social media efforts in and I I posted like times on Instagram and over that times I lost three followers and of course my son is like that’s cuz you’re cringy maybe but like but okay then I posted times on LinkedIn and I gained followers so it’s like just go where the path of least resistance is you know I think sometimes we try to overthink it and and we’re missing like what’s the door that’s open right in front of you I think the door that’s open right in front of you was like go build your thing again go build it and they’ll come go build it they won’t come you have to get on your LinkedIn grind you know you know that I would call you out on that it’s like get into a get in get into a Cadence of reaching out to people proactively on LinkedIn but then also just posting your own stuff on on LinkedIn and just ignore everything else and I think with those two things you’d really be able to like get right back on the entrepreneurship horse and see how it goes round two so how are you doing now in your your thing I know you you you had kick house which I was shocked when you left that I thought that was really cool great name it was a great concept so when you left that and you started a couple I think a couple of more things I can’t tell what’s going on but I know you’ve got always got like kind of waiting in the wing there’s always these teasers and I’m like when she G to drop like I’m maybe never who knows I’m so proud of what I built and the team built with kick house and it let’s say it like destroyed me to leave um and I would I would parallel it to being at Golds you know for three years and like getting like voted off the island you know I spent three years building a company that like largely was attached to to my name and and it’s you know you come off of something like that and you’re like you have that moment of like what now am I relevant like are my skills applicable how do you even doubt that when you built something like that and you come off of it I don’t even see how you can even question I’m amazed that you have that question in your head you’re like a phoenix and you keep like coming out of it well and that’s and that’s the thing I sit in the impostor syndrome for weeks months sometimes you know at Golds it was like a good six months like I sat in impostor syndrome and sat in like what do I do like who am I am I valuable and honestly the way that I get over impostor syndrome is just to get out of that place and just keep my brain busy with building something new so we’re working on Flex Society it’s a fitness Boutique concept that’s not dissimilar to like what what I’ve worked on at Club pilates not to similar to what I’ve worked on at kick house but then in parallel to that and in complement to that I’m rolling out a marketing/advertising agency by the time this comes out it’s probably going to be live so we’re going to have Flex Society is a fitness brand Sizzle Society is our marketing brand and then podcast is going to be the society pod it’s just a little like ecosystem system of things that I can play in and put my strengths towards or put my efforts towards so instead of just having a personal brand that I post from and and try to build let’s build a a business from it you know I’ve put years into building a reputation so okay let’s let’s monetize the reputation and build a marketing agency because that’s what I’m asked to do all the time is just marketing Consulting advertising Consulting and and I will tell you five weeks ago now I interviewed for a full-time job cuz I I was in the exact same spot as you where I’m like what do I do next and I just have to stay open to everything and I flew out interviewed with the company like felt great about the interview from franchising background to marketing background to team building background like I was a great fit for this role and at the end of the day they went with a different candidate and what they said was it was largely Geographic because I’m in Dallas right now I don’t want to move um and I wasn’t close enough to some of their like good locations okay fine but to me it’s bigger than that it’s like okay the universe is telling me do your thing girl like don’t do it under somebody else’s umbrella build your own umbrella like you you have all the tools to build your own umbrella and it is daunting you’ve done it before I’ve done it before you still have those fears what the heck am I doing and so then all I’m doing is I’m listening to the Gary ve podcast daily cuz I’m like okay like he leaving breadcrumbs of like what to do I’m listening to the Tim Ferris podcast almost daily like leaving breadcrumbs like what to do how to launch a podcast how to like Leverage this to leverage this to leverage this so I think it’s the same it’s like get inputs in that are in line with what you’re thinking you want to do the universe is going to start to open doors and or shut doors pretty dramatically like you experienced in January like no this is not this is not right so I think I think you start to consume consum things very intentionally and like consume only the things that are good things going in and not you know there’s so much like drama online but there’s so much great information online so like have good conversations with people listen to podcasts maybe go on podcasts because one of the things that Tim ferrah says about podcasting is when you have a podcast it helps you get clear in your own brain CU you have to say things out loud I think you have so much Clarity but you’re not giv it like you you’re not feeling because the door isn’t wide open in front of you at this exact moment or maybe it is wide open in front of you and you just don’t feel like it is I think I feel like I’m still trying to get clear I am clear I am clear it’s just the steps to get back I’m clear but it’s like well but the full-time job would be so much more stable and you know it was great I was rocking and rolling and then it’s like uh I don’t I know personally that that’s not the long-term goal for me to work full-time for someone else I would like to get into a bunch of little things just like you’re getting into so yeah maybe I do need to just I need to face it head on and be like okay the universe is like slapping me in the face and I’m just not listening and I need to listen I think you could you could continue down all the paths but then just stay open to like there’s other options other than a to-in marketing for a brand you love as you know marketing is so picky about putting people into roles when they don’t have exact industry experience and I have an MBA and suffered through this the only way I was able to go from restaurant marketing to Fitness marketing was because of franchising and I had franchising as like an expertise and so like that helped me transfer but you know if you were going to go and try to be in beauty product marketing they’re going to say oh well you don’t have beauty product marketing expertise and and you and I both know it’s marketing is marketing and the and the philosophies around it remain the same but hiring managers will want to see that direct experience so either you have to be really bold and pushy about it and like get connected to the right people who can get you in or be open to structuring it in a way that you’re an agency that or a consultant that supports a beauty direct to Consumer kind of company or because you have that entrepreneurial bone in your body like go super young and super Scrappy and just reach out to the newest of new direct to Consumer Beauty companies just using that as a random example but it’s it’s extreme enough your Fitness experience wouldn’t direct connect to eCommerce it’s that picky so go to somebody super small who’s in that lane and and side hustle and stack a few together and all of a sudden you’ve created an agency that specializes in direct to Consumer Beauty marketing um but between us we know you pursued it and created it based on fractional support based on like hat in hand like I will help you with your marketing for very few dollars and I know exactly what I’m doing because I’m you know y year marketing expert so I don’t know I think I think those are interesting paths to pursue see you give me more stuff to think about more homework I’m already overwhelmed oh my God oh my gosh so that was that’s awesome I appreciate that that was good stuff um I wanted to ask you how you know we talked about your your Downs your times you’ve been down and you know you’re up and you’re down and you’re up and you’re down we all have them how do you one pull your I know you said you pull yourself out of it but how are you doing that and then two how are you getting in front of people I feel like I know what you’re gonna say here how are you getting in front of people that that are that are good for you that that are doing what you want to do and you want to emulate and you want to be in front of them and do what they’re doing I so I’ve been laid off three times my the first two jobs out of college I was laid off from and then from Gold’s Gym and the way that I talk about that gold gy experience is like it was my dream job to work in marketing for a fitness company in that moment I loved what I did and I think you loved what you did it was like such a great brand to work on I loved working with the franchise owners so I was like voted off the island lowest of low and now going through my kick house exit lowest of low in some ways and I think I’m better now at like comeback season than I was at Golds so I’m going to give you like what I do now what I did then be sad sit in my closet cry question my life question my value okay so what I’m doing now is I’m in that but it we all fall into it and I’ll tell you the higher you climb the farther you fall yeah so the Falls get worse they suck and it’s important to be able to develop the comeback skills and so my comeback game is intense I’m more intense about a comeback season than I am about my work season so comeback season is I’m am I’m not drinking anything because where I drink alcohol like I’ll go I’ll go to a dark place right and you’ll start you’ll be on that emotional roller coaster no alcohol no sugar all food into my fitness pal like I am locking down inputs to control my outputs and not just from a business perspective but I’m going food I’m going like work every day I’m going cold plunge I’m going like control every single controllable that I can so that I’m at least mentally and physically positioned at my best so that I can get through this comeback season so in my ears at the gym I’m not I’m not like rocking out you know sometimes I’ll go Taylor Swift style but most of the time it’s like Gary ve podcast Tim Ferris podcast Ed mlet podcast tell me something like something is what I need to hear today and it’s going to click and then oh by the way that’s the stuff that I post on LinkedIn you know which is the other you know the obvious piece of this which I’m going to brag you about but that’s to me that’s comeback season and to me it’s keeping my brain in a logical execution kind of place and it’s not allowing my brain to go to an emotional place because the moment I go to an emotional place I’m in tears I’m worthless I don’t know what I’m doing I’m uncertain on Shaky Ground and like whenever you’re feeling on Shaky Ground you just don’t make good decisions staying in a logical place and then your second part of that question is like who do you connect with anyone who’s at all weak of mind or weak of place in Life or position in life I’m out I can’t right now I’ll come back to you I’m here for you at some point but like right now I’m I’m in my own [ __ ] right now that I have to get out of for me with you time out right now I’m talking to people who know me I’m talking to people who could build with me I’m talking to people who have built with me before I’m talking to people who believe in me or I’m talking to no one but I’m but I’m in that rebuilding mode of like in my own stuff in my own mind in my own body the strength of controlling your controllables is such an underutilized tool for everyone and and you’re in the fitness games you know the connection between like what are you doing movement wise what are you doing nutrition wise and how that impacts like mental Clarity wise and the problem that people get into is okay you’re laid off you start eating bad you stop working out you stop connecting with the world you question your life and it’s this downward spiral the way I navigate comeback season is I just stack a positive spiral and and sometimes the stack starts so small because that’s all I can handle make my coffee this morning check you know win okay good go for a walk okay check good like we’re coming back we’re coming back you start to focus on I need this big win I need this new role I need this new Direction in life and you overlook like every single small win that Stacks up to that break it down as small as you want to as small as you can so that it feels like you’re building momentum small positive Choice stacks on top of small positive Choice stacks on small positive Choice stack on stacks on Stacks yeah yeah and and honestly positive spiral it starts a positive spiral and and for me that’s I put LinkedIn posting in that positive spiral am I posting on LinkedIn this week yes okay done check am I pulling it over to Twitter yes okay check like it’s just like a to-do list thing that’s a positive thing it’s people get stuck because they they think you go from sitting on the couch sad because you’ve gone through a layoff to like jump to next gig and it’s it’s amazing it’s like no there’s so many steps in between and just start taking those baby steps control the controllables and connect with great people super passionate about people posting on LinkedIn but but just reaching out to people on LinkedIn blind so many people will write back and say oh yeah sure I’m happy to jump on a call with you or happy to do this or you’ll rarely get a no and and I think we’re so hesitant to ask and that’s partly why I want to do this podcast format because I think we need to encourage like connect more ask questions more like be more Curious and the idea especially in entrepreneurship that we have to figure it out all on our own you force yourself into solo preneurship no even if you are somebody who’s a solo preneur working on your business by yourself you still need outside connection and you still need outside resources so when you get stuck on a problem pick up the phone you call you’re like hey I’m stuck on this do you have an answer and and people will share I’m learning I’m learning I’m like oh my God yeah I needed to hear that today you know what’s funny though we’re both in this like work from home mode and and you kind of go like antisocial sometimes and I think of like networking as like you can Network simply by reaching out to people on social media or commenting on their social media posts you don’t need these broad big like hey let’s grab coffee kind of thing you can do like hey minute phone calls jump on a zoom like that counts as networking so especially for people who are in work from home mode and the thought leaving the house is terrifying figure out a way that you can still connect with great people and build your network but you can do it you can do it over zoom and and you can build relationships remote and and you’re not limited to I must attend however many conferences cuz you had mention something about the small wins because I think a lot of people see someone being really really successful but they don’t see all the little you know the highs and the lows and the little small increments that led up to that it’s kind of like what Jay-Z said they everybody wants to basically be me and do what I do but they don’t want to be in that they don’t want to do what it takes to be in that and I think for some reason and I know better but sometimes I do get into the mindset of oh I’m not I need to do this but I’m not I’m not ready yet or I can’t put myself out there because I’m not Jessica or I’m not Gary or I’m not such and such because I don’t you know you guys have worked at that and I haven’t yet so I think that’s another reason why it’s so hard for me to like start posting on LinkedIn just putting myself out there because I’m like imposter syndrome why would anybody listen to me do I want to put myself out there and I’m worried about what other people might think about me and you know am I gonna be what if I fail you know that is the biggest one and I think when you take emotion out of it like you were saying earlier take emotion out of it and you really break it down I think we’re all in the same space and we’re all just kind of figuring it out and we all have impostor syndrome and it just takes putting one foot in front of the other to to manifest what you want and to get where you want to be you’re not going to get anywhere if you’re just sitting there dreaming about it yeah and and the goal is not to get rid of your imposter syndrome if you’re pushing yourself hard enough in your career in your goals you should always feel some level of impostor syndrome when I wake up and I have those oh crap I’m not ready for this moment oh like today starting a podcast with you you’re truly going to be like podcast number one or two I feel that for sure I feel that fear of like am I ready for this is this going to be good at all is anybody gonna care but I think the Habit you have to get yourself into is is do it anyway because it’s part of it you grow because you’re afraid you grow because you don’t feel ready you don’t feel confident but you’re going to do it anyway and your day one is going to look different than than my day one and and you can’t compare yourself to anyone other than than you you can compare from a standpoint of learning people leave breadcrumbs and I watch a lot of creators and Gary ve is one of my like major creators that I follow but I just posted the other day like I will specifically just copy something that he has done because I’m watching it and he’s like this works I’m like okay great let me try it and let me continue to evolve my game because I see how he’s playing the game and so my ecosystem is going to be baby ecosystem compared to his ecosystem but there’s breadcrumbs that he’s leaving that I can pick up on and say okay let me apply that to my own game down the path you would realize that you have a lot of breadcrumbs to leave for the next person and you’re you’re just not holding yourself accountable to leaving them for the next person there are days where I think about what I’m posting and I’m I’m think about my audience as me and I’m looking at my stuff and I’m like I’m so cringy I don’t know what I’m talking about what am I doing and then I just flip my mindset and I’m like think about it as you’re leaving it for your boy or you’re leaving it for a -some who’s just starting out and putting yourself in that head space of I don’t know everything but I know something I know I’ve worked at one of the largest globally known brands in the world I know I’ve launched a business myself I know I’ve done like XYZ you know and you have things that you’ve learned along the way that somebody who’s just out of school is going to say oh my gosh yeah like that’s a that’s an interesting breadcrumb that’s an interesting way to look at it and even starting this podcast I’m kind of thinking like what would what would I say that no one else has said before but then I realized that’s not the point the point is just for me to be able to check the box of like did I pay it forward did I leave every single breadcrumb that I could leave for the next person did I translate my knowledge of Entrepreneurship and franchising and Fitness in a way that makes it dig gble for somebody who’s coming up I think it is you can also say the same thing someone else said but it’s you that they’re going to listen to it’s kind of like your kid your kid’s not going to listen to you if you say the sky is blue but their friend tells them the sky is blue they say it in a way that they’re like oh yeah the sky is blue I’m glad you told me about I mean sometimes you can have the same message told by different people and that one person is gonna stick because you connect to that person and that I think is why you are your for and I think you’re going to be successful because you say in the way that’s honest that’s in the way that only you tell it even if you think it’s cringey or you’re son your son says it’s cringey not you’re not cringey your son says it’s cring but you know what it spoke to me you know yeah I don’t listen to Gary ve as much as you do but I like Gary ve but he’s not my person yeah um I listen to you yeah it’s a personal connection maybe it’s because I’ve seen you your struggle I see myself in you sometimes and so I’m like you know I want to be or I can follow her because she’s going through similar things so it’s just I think there’s a connection it’s message and it’s the connection yeah here’s here’s a different framework that I think could connect to you I listen to a lot of podcasts and a lot of the best podcasts best in terms of like listenership in the business space are male dominated so to your exact point if I could even do what they do but make it accessible to women who are coming up in their careers or women who are coming up in entrepreneurship okay that can be my space and I could sit there for you you’re not only a woman but you’re a woman of color and you know Sam on my team she’s Latina I keep on saying to her like you are obligated to show up for your community because they wouldn’t look at me and be able to connect with me the fact that she’s bilingual she speaks that language and can directly connect with that audience in a way that I would never be able to so I think I think to your point you could say the exact same things you could speak to the exact same topics but you’re speaking through a lens of like it’s you and and no one else would be able to see it to see it that way so I think I think you have you have an obligation and I know I’ve given you the homework but I think there’s there’s like an obligation that you need to step into that place because you have you know if if I’m a young woman of color who who is trying to think through how do I get to a executive level career let alone in marketing let alone in Fitness who do you look to so I think that’s got to be you like you have to step into that you have to step into that superpower cuz cuz nobody’s nobody’s there and I think it’s I think it’s an obligation and so wherever you have those moments of like impostor syndrome or cringes or that’s how I wrap my head around it is like there’s something bigger to it it’s not self- serving it’s serving the next and hopefully that’s a lens that can can get you through your your fears let me let me simmer in that a little bit Sim simmer simmer with that for a little bit we’ll have a follow-up podcast with you in a couple months we’ll see where you’re we’ll see where you’re at we’ll do a we’ll do a version two with you but thank you so much for participating and for being for being podcast guest number one and um I believe in you I know you’ll do big things but mostly what I wish for you is to do big things that you love because you’ve earned the right at this point I know you’ve earned the right at this point to do something that you love that makes you happy that plays in your strengths that plays in your superpowers so I wish that for you I appreciate it and I wish that for you I know it’s happening for you so I’ll be watching I will be watching we’re gonna force it to happen we hope you enjoyed this episode of the society pod